Floyd Mayweather, the undefeated American boxer, has announced he will launch non-fungible tokens (NFTs) ahead of his next fight. Floyd “Money” Mayweather is perhaps the most decorated boxer of his era, with a record of 50-0, and a 49th fight against Japanese kickboxer, Will “The Beast” Madrage, in the summer of 2020. The fight is rumoured to be being held at the AT&T Stadium in Dallas, Texas, which has a capacity of 80,000, meaning the fight is expected to generate over $100m.
As the biggest boxing match of the year is about to be announced, one of the biggest names in crypto is announcing a move into the field. Floyd Mayweather (a.k.a. Pretty Boy) is set to launch his own NFTs ahead of the fight. Pretty Boy Tokens (PBT) are an interesting move for the boxer, following his previous forays into the crypto space with a number of failed ICOs (see Pretty Boy Coin, Pretty Boy Token, Pretty Boy Token 2: The Sequel).
Boxing legend Floyd Money Mayweather has announced the release of the inherited NFT ahead of his fight against popular boxing Youtuber Logan Paul. The NFT deposit, scheduled for the 26th. May is planned in partnership with IronBend, a provider of blockchain games and entertainment, Reality Gaming Group, and producer and studio Zytara Labs. Mayweather is scheduled to appear on the 6th. June to Paul. The NFT event will feature a limited edition digital collection celebrating the legacy of Floyd Mayweather’s life and career, including animations, artwork and rare memorabilia from Mayweather’s personal collection, according to the press release. Mayweather commented on the introduction and said: I started from scratch and overcame all the challenges to achieve what I have achieved in my career, and I think that is the American dream. I don’t see myself as a celebrity. I see myself as an icon, someone who made it. My name will always live on because of what I did and the mark I made on the sport. These digital collectibles give everyone a chance to be a part of Mayweather’s legacy. While this is Mayweather’s first NFT action, it’s not the first time he’s backed a digital asset. Mayweather promoted several ICOs in 2017-2018, and he also got in trouble for not disclosing that he was getting paid for those promotions. Iron Bend CEO Dan Sobol said: We are incredibly grateful to Floyd Mayweather for choosing us as his exclusive partner in this journey of his legacy to the digital world. Iron Bend is sponsoring a raffle for tickets to the NFT game. The drawing is open to U.S. citizens 18 and older and closes on the 23rd. May. For more information, visit the NFT drop website. Reality Gaming CEO Morten Rongaard also commented on the collaboration: Officially licensed content will be of the highest quality, and fans can start collecting limited edition products with the confidence that they own a unique piece of Floyd Mayweather’s legacy. Al Burgio, CEO of Zytara, shared: We are extremely proud to continue the legacy of Floyd, a model who made his own way and made his mark on the world. We are excited to use our platform to bring Floyd’s incredible collection to his fans around the world.
Floyd Mayweather Jr.
Floyd Mayweather has 12 world titles and a record of 50 wins, 0 losses, 27 KOs. His record includes victories over Manny Pacquiao and Oscar De La Hoya. Mayweather was inducted into the International Boxing Hall of Fame in 2020.
Non-fungible tokens (NFTs) are a type of digital asset that exist on the blockchain. NFTs have become popular due to recent sales of high quality assets.
Iron Bend provides NFT solutions to celebrities, athletes and creative professionals.
Reality Gaming Group
Reality Gaming Group develops new games and collectibles using blockchain. One of their famous projects is the Doctor Who card game. The company has also launched a digital asset trading (DAT) platform.
Zytara Labs is a production company and studio that helps artists, athletes and brands create, market and sell NFT.